How To Write Product Reviews When You Don't Own The Product?




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ArafPlays: thanks Doug, really helpful video!

Fauxtown Records: I admit I struggled with this a little bit morally when I started doing sites. How can you write a "review" of something you don't own and have never seen? Obviously, the best review of something is going to be by an owner of that thing, and so another suggestion here is to.. actually buy it. I came across a Youtube channel recently where all they do is buy things and review them on camera. This is a bit of a weird spin to it, as it is some teenage girl reviewing everything and I get the sense that it's slightly exploitative of her, but it seems to be getting views. Short of buying it, what I do is exactly what Doug has said here and that's just research the heck out of it in various ways until you understand what you're saying in your review. A couple things to point out that I've learned over the years, however, that does tie in with the morality issue of writing reviews for things you don't own. 1. If you go into a niche you don't fully grasp, and write reviews that suck, be prepared to fail, or to do a lot of revising later. I did that with one niche that was highly technical and I swear I've re-written that content several times, and I'm still re-writing some of it to this day. That's because I never owned such and such thing, and it's complicated. 2. Watch out for products that are not only complicated, but if you explain how they're used incorrectly, someone could actually get hurt. I write in some of those niches too, and I realize as I'm writing the review that holy crap, someone could actually die if I make the wrong suggestion. In those cases, I do even more research until I can safely say I know what I'm talking about, and I might even use some disclaimers like "Make sure you read the manual on this one carefully or you'll be in big trouble!" Otherwise, for those kinds of things (ie. something with spinning blades or say parachutes), I might go as far as to hire a real expert on them so it's not just me saying "Ok, so at 10 000 feet, you pull the chord" (meanwhile I'm sitting here being like yikes!). Amazon does sell a lot of stuff, and so just be cautious how you write about it because seriously if you're selling some flamethrower and you say "yeah just start throwin' flames, it'll be fine" maybe isn't the best advice to give if you haven't ever seen or touched said flamethrower. :)

Jack: Doug my question is while selecting a niche, if a particular keyword has high competition according to keyword planner but all-in title result is low then should I work on this keyword
And how much all in title result should be while selecting a nich
Thank you!

Zukais [SEO CONSULTANT]: Nice one doug

hridoy gomes: Useful video

Robinson Lumontod III: Thanks, Doug.

Patrick Daunt: This video came at such a good time - just had a writer ask me about this today! Going to send them this video.

Rosie Ran: Amazing Doug.Thank you. I tend to forget to take into consideration the amazon reviews. Great tips overall.

Weweraq: Hi Doug, my tip would be: research the hell out of things you are writing about. Read everything you can find and create your own words with a unique spin - you dont want to be boring. You will find out that a lot of people have a similar view on the issue, so you can generalize it and go with it. While we are on point - watch videos - they are awesome at providing the information and at the same time you can see the product. Pause. Rewatch. Doublecheck. Do it all. These are your resources. What I am doing? All this + what Doug mentioned in his video + aplying my own special style sauce to give it a little kick. I am always aiming to be the best resource out there. And you should too. Dont worry about failing. You will fail hard, but you can always go back and improve on your article. So take a deep breath, dive in and bring the pearls of the best you can get. Cheers to you all.
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How to write product reviews when you don't own the product? 5 out of 5

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How to write product reviews when you don't own the product?